Journal des affaires et de la gestion hôtelière

Factors that influence the online shopping behavior of foreigners in China

Graham Yamak Emmanuel, Wen Jiawen, Li Jiao, Mo Jiawen, Liu Yi

This project aims to underpin the several factors that have contributed to the pattern of online shopping behavior of foreigners in China. It is also intended to set a stream of concepts into play determining how these concepts or factors have influenced these behaviors. It is important to note that there are several factors in play and this project aims to highlight which of these factors have played roles with regards to the large spectrum of people under review. There is a conduction of a questionnaire of foreigners living in China. The factors determined from the research stipulate what characteristics affect the shopping behavior of foreigners in China. It is determined by TAM, recommendation, price of the product, occupation, spending habits and many other factors determining the pre-sale and post-sale services and its related quality resources, explaining the shopping behavior of foreigners in China.